Farfetch beauty community
Creating the architecture for the launch of FARFETCH’s Beauty Community
Responsibilities:
Creating the architecture strategy of the beauty community
Creating and defining customer community flows
Vocal point between internal teams across the business for strategy and community content
Presenting beauty community strategy to stakeholders and head of Marketing
Tools: Figma, Adobe XD, Illustrator, Photoshop
Explore FARFETCH Beauty Community
FARFETCH Beauty Community Flow
Gamification
Points
Community members earn Community Points when they contribute to the FARFETCH Community.
Missions
Missions indicate all activities available in the FARFETCH Community and the Community Points that the community members earn when they achieve a mission.
Statuses
Statuses distinguish the different levels of members in the FARFETCH Community.
Badges
Badges reward members for their activity in the FARFETCH Community.
