alxndr.
designs
E-COMMERCE UX & CONVERSION SUPPORT
Your website isn't losing sales because it looks bad.
Heyy! I'm Alexandra a UI/UX specialist and technical VA helping personality-led Shopify, Webflow and Squarespace brands fix the usability issues that are quietly costing sales. Think of me as your strategic partner and continuous UX improvement system.
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I help e-commerce brands improve usability, customer experience and conversions through UX-led support.
✳︎ I help e-commerce brands improve usability, customer experience and conversions through UX-led support.
Built for founders who've outgrown "good enough"
You've got traffic. You've got a brand people recognise. But somewhere between browsing and buying, people are dropping off — and you can't quite work out where. If that's you, you're in the right place.
Shopify, Webflow or Squarespace stores with a strong sense of brand identity
Established enough to have revenue, but growth has plateaued
Already spent money on design and still not seeing the ROI
Ongoing UX support, without the ongoing hassle
From a single audit to a full strategic partnership, working together looks different depending on where your business is right now. Every option starts with the same thing: fixing what's actually broken, not what looks broken.
START HERE - IT’S FREE!
Not sure where to start? I'll tell you for free.
Tell me the biggest blocker on your website, app or project, and I'll send back a free UX audit with two quick fixes you can action straight away. No strings, no sales pitch — just a second pair of expert eyes.
PROOF, NOT PROMISES
A few brands I've worked with
THE PERSON BEHIND THE PARTNERSHIP
I trained in physical product design, pivoted into UX/UI, and spent years inside luxury retail at Farfetch before two redundancies pushed me into building this instead. I bring the same rigour luxury brands expect — without the luxury price tag or the 12-week timeline.